I

Always say "Please" and "thank you."

Good culture starts with good manners. So please, chew with your mouth closed.

II

Listen First

What did you say?

III

Details Matter

They also make things fun. Details are the light of our world.

IV

Be Honest

Sugarcoating the issue never helps anyone. Say what you mean with confidence.

V

Clear is Kind

Unclear is unkind. So be kind. Be clear.

VI

Never Leave the Day Unfinished

We all have bad days. We all get busy. But what separates us from the rest is we finish what we start.

VII

Focus on What You Love

If you don't love what you do, you will pour your soul into it. Love it. Embrace it.

VIII

Measure Twice, Cut Once

The more you bleed in training, the less you bleed in war.

IX

Don't Hold Back

Things left unsaid continue to grow deep down. Let it out.